.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in venture capital yearly, have actually brought up virtually $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That slowdown is due to market saturation, increased governing pressures, and also economic uncertainties.ADWEEK spoke with 5 VCs that continue to invest in adtech business, regardless of these difficulties, regarding what they are actually searching for and also what they stay clear of. Maybe unsurprisingly, these investors are targeting chances in privacy-focused innovations as well as industry-specific regions such as linked TV.